Say hello to goth's sexy older sister - dark, dramatic, and with a hint of the Edwardian heroine, she played muse to a coven of designers.
With Twilight Eclipse in the cinema and a number of Vampire based shows on our TV screens it seems inevitable that the designers would catch onto the Gothic fashion trend and for this autumn/winter they have done just that.
Glam Gothic fashion as it has been dubbed was seen on the catwalks of Christopher Kane, Valentino, Givency, Alexander Wang and it’s a grown up take on the vampire look made popular by the likes of Twilight.
According to Instyle magazine: “Designers delved into their dark side this season with goth-inspired collections, contrasting luxe fabrics to create hard-edged looks.”
“Proenza Schouler sent out pale-faced, dark-haired mavens who epitomised the whole mood of this trend – think modern after-dark vamp prowling downtown bars.”
While Marie Claire advises us to “say hello to Goth’s sexy older sister- dark dramatic and with a hint of the Edwardian heroine, she played muse to a coven of designers.”
Online fashion store Very.co.uk have taken this trend and applied it to many of their pieces in the Autumn/Winter collection. With items designed exclusively for Very by Fearne Cotton such as this gorgeous lace hoodie and this twist on the gothic lace dress, by using white lace and adding a beautiful bow detail tot he neckline.
Lace dresses was a key trend on the catwalks and it’s the easiest way to nail this look with Vogue reporting “Fashion has fallen in love with lace – from sweetly pretty day Gothic dresses to sensual see-through gowns and blouses.”
And one of the seminal shoe trends on the catwalks was the black lace ankle boot seen at Dior which can add a gothic twist to any outfit and it’s a style that is bound to be copied on the high street. If a boot is not your thing then go for a shoe with lace detailing – I’ve already noticed them popping up on the high street so they are bound to crop up more over autumn and winter. Or how about a sexy red heel to glam up a black outfit or even a pair of bondage sandals which will go well with a gothic inspired outfit.
However, Instyle does have a piece of advice for anyone looking to copy the style – “Don’t go “matchy mathcy” – lace on tights bag and shoes is too much.” So maybe stick to a sexy pair of lacy shoes then!
The Glam Goth Catwalks
Fancy Gothic Prom Dresses in Lung Cancer Ads Series
These advertisements were from a series of ads published in fashion magazines, targeted at the fashion conscious female. Fashion ads are all about cool detachment, but in this fashion-spoofing anti-smoking work from Foote Cone & Belding in Singapore, the detachment and the chill are brought on by death itself - which has caught the model shown here in a curious Civil War battlefield-type pose.
These ads are great! They look just like fashion ads – with stunning Gothic dresses - except the models are all dead. The weird and slightly contorted figures of each model are beautifully adorned in funky and iconic Gothic clothing that are still dark and have gothic feel. A gothic feels which is reiterated by the dead and dry leaves and the messages of doom that accompany each advert.
This is a great ad… Except for one thing! These women, dead and weirdly positioned they may be, are still managing to look really sexy… Did they smoke? Because damn they left behind amazing corpses… Imagine people coming to your funeral and seeing you looking so picture perfect, so nice and pale and delicate…
Hmmm… maybe they should have thought this one through a little more. Maybe they should have included a little dribble of blood coming down the side of a mouth from the lungs they coughed up earlier, or the yellowing fingers and teeth and not to mention the tiny, but unforgivable, ash burns on their designer clothes who created those stunning Gothic prom dresses. Maybe just make them look a little less beautiful in death, and a little uglier in life.
Other headlines in the series of ads published in fashion magazines featuring fancy Gothic dresses : “Lung cancer doesn’t go with Christian Dior” and “Out: cervical cancer. In: tulle.” The ads send viewers to a Web site, Get Fresh, that has a completely different vibe - sunny and cartoony - and includes chatty blogs by ex-smokers.








